Is Snapchat about to become a publishing powerhouse?

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For Snapchat, it isn’t enough to have 100 million users sharing ephemeral photos every month. With Snapchat Discover, a long-awaited feature unveiled on Tuesday, the Los Angeles-based startup wants to be a hub for media content, too.

Snapchat Discover allows media companies to publish content to a new section of Snapchat. Staying true to the app’s ephemeral nature, that media content disappears after 24 hours

What remains to be seen is whether reader interest will vanish that fast, too.

At launch, there are 10 partners: CNN, Cosmopolitan, the Daily Mail, ESPN, Food Network, National Geographic, People, Vice, Yahoo! News and Warner Music. Each partner currently publishes a batch of content called a “daily edition,” averaging between 5 and 10 stories. Read more…

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