Editor's Note: Today's post comes courtesy of Sylvia Jensen, Senior Director, EMEA Marketing, Oracle Marketing Cloud.
Today I want to share with you 12 creative media formats that make your company’s story stand out from the blogging sphere. An easy-to-grasp guide introducing 12 great ideas for content that isn’t blog-shaped.
With so much content out there it can be hard to ensure that your brand’s message does not get lost in the noise of the Internet. Particularly if that message is being presented in the standard blog format – SEO optimised for sure, but is it engaging and different from any other content?
So to help your content stand out from the numerous dry standard formatted blogs out there why not take a different approach and frame your content as a quiz, or a comic strip? Perhaps move onto Twitter and host a Q&A session? Or why not post your content into a shared space and generate discussion around it?
There are many ways in which you can differentiate your brand message and really engage with prospects – below we have pulled together 12 of the most awesome creative media formats, from charts, text messages all the way through to content vampires, to help you really make sure that your content is noticed. As fashion designer and style icon Vivienne Westwood once said “You will have a more interesting life if you wear impressive clothes” and the same applies for content marketing – you will have a more interesting brand if you create impressive content”.
But remember – the key to content is all about making it relevant to your target prospects in message, design and distribution – so read on, get inspired, keep creative and start generating the awesome content needed to really get your brand noticed.
Discover Oracle Marketing Cloud’s ‘5 Pillars of Social Success’ in our Modern Marketing Essentials Guide to Social Marketing.