Betaworks-Backed Scale Model Launches To Help Advertisers Target Twitter Communities

scalemodel Scale Model, the first company to launch out of betawork’s newest batch of hacker-in-residence projects, is trying to offer advertisers on Twitter a much more targeted experience than they’ve ever had. The service identifies communities on Twitter (based on interests) and listens to those communities to understand what kind of content they’re sharing and ultimately target… Read More

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