Conversions are obviously key to the success of each and every marketing campaign – if you’re not converting, you’re not selling.
Yet conversion rate optimization (CRO) is one of the things marketers struggle with most. Most marketers are unsatisfied with their conversion rates, but they’re using only a handful of CRO tactics and an unstructured approach (Econsultancy).
This June, Unbounce’s epic Conversion Road Trip stops right here in Boston to deliver a packed-full day of actionable conversion insights from the world’s leading CRO experts.
Amidst the keynotes, expert panels and interactive discussions, I’ll be presenting a session on the four conversion hacks you can use today to generate the greatest changes in your conversion rates. Too often, marketers focus on these tiny changes, A/B testing things that are really inconsequential, and reading too much into the small, short test results.
We’re going to be talking about revolutionary optimizations – the things that can improve your conversion by three to five times!
I’m up right after Oli Gardner’s opening keynote, which is sure to be an insanely inspiring way to kick off the day. Gardner, the co-founder of Unbounce, will share The Landing Page Manifesto, with his 10 commandments of high-converting landing pages.
Other Conversion Road Trip Boston speakers include Ellie Mirman from Toast, Michael Aagaard from Content Verve, Judah Phillips from SmartCurrent, Hubspot’s Beth Dunn, Wistia’s Chris Savage and lots more, including my colleage Erin Sagin! (She’ll be speaking in Chicago on June 5.)
The entire day wraps with The Best Q&A You’ve Ever Seen before we’re all off to Beantown Pub to party with the best people in CRO.
Best yet, Unbounce’s Conversion Road Trip is one of the very few worthwhile digital marketing events you can still attend for under $500. Tickets are on sale now for $299, but get yours before they sell out and I’ll see you there!